Every marketing company has its bias. At The JAY Group, we favor a strategy that is heavy on response marketing. Motivating a click, call, or visit is what we do best, because our clients are measured on their ability to drive revenue. Insights and Motivation are where we excel. Understanding customers and driving response are the best ways to turn our clients into heroes. We employ the AIDA model (Attention, Interest, Desire, Action) and believe that thorough research and analytics provide the insights to develop brands, campaigns and marketing programs that motivate the desired response.
Founder and leader of our Insights practice. Jay is strategic, dependable, and effective. His Net Promoter Scores are through the roof!
Leading our Motivation practice, Mary Lin is smart, thorough, and personable. She simply makes magic happen for our clients.
Brilliant, spot-on creative and captivating presentations are Brett’s trademarks. Our clients LOVE him.
Leading our analytics and research team, Molly provides insights and understanding of customer behavior. Her data mining often digs up GOLD.
Quietly effective, clients rely on Michael to produce advertising flawlessly, accurately, and ahead of schedule. And Michael delivers. Big time!
Steve combines top-notch technology skills with incredible client service to develop and manage complex custom systems.
An education marketing expert, Sara writes copy that inspires and motivates prospects to take action. She is versatile, strategic, and creative.
Manaw always seems to be the smartest guy in the room. Our Harvard-educated expert leads our India-based technology and research teams.
Impeccable style. Smart, current creative. Mark’s work motivates and inspires.
The best in the business. Cathy has been planning and buying media for decades. She knows all the right people and all the tricks of the trade.
We developed Loyalty Leaders because our clients needed a customized, affordable loyalty marketing program and system. It’s both a process and CRM system to manage the program. The Loyalty Leaders process first determines the best approach for increasing customer loyalty. We then design and develop a program to fit your needs. Unlike other companies, we develop the systems needed to support the strategy. We manage the program and use our measurement and analytic expertise throughout the program to ensure continuous improvement.visit loyalty leaders
We have experience in many markets, and excel in those where marketing plays a critical role in motivating prospects and customers to take action. Some of our most common markets are…
These are just some of the great brands we have the honor of calling our clients. And behind each are incredible people for whom we spend our days gathering insights and motivating response. We tend to fit best with mid-market organizations that are driven by marketing.