if our clients become heroes,

we have done our job

Become A Hero

why us

Every marketing company has its bias. At The JAY Group, we favor a strategy that is heavy on response marketing. Motivating a click, call, or visit is what we do best, because our clients are measured on their ability to drive revenue. Insights and Motivation are where we excel. Understanding customers and driving response are the best ways to turn our clients into heroes. We employ the AIDA model (Attention, Interest, Desire, Action) and believe that thorough research and analytics provide the insights to develop brands, campaigns and marketing programs that motivate the desired response.

our promise

Develop strategy through research and analytics
Focus on programs that drive response
Help our clients become heroes

the group

Our Lead Motivators – the Driving Force that Propels our Clients Forward

jay weinberg

president

Founder and leader of our Insights practice. Jay is strategic, dependable, and effective. His Net Promoter Scores are through the roof!

mary lin muscolino

executive vice president

Leading our Motivation practice, Mary Lin is smart, thorough, and personable. She simply makes magic happen for our clients.

brett newton

creative director

Brilliant, spot-on creative and captivating presentations are Brett’s trademarks. Our clients LOVE him.

molly mchugh

marketing analyst

Leading our analytics and research team, Molly provides insights and understanding of customer behavior. Her data mining often digs up GOLD.

michael jasen

Production Manager

Quietly effective, clients rely on Michael to produce advertising flawlessly, accurately, and ahead of schedule. And Michael delivers. Big time!

Steve Shao

Systems Developer

Steve combines top-notch technology skills with incredible client service to develop and manage complex custom systems.

Sara Schapmann

Senior Copywriter

An education marketing expert, Sara writes copy that inspires and motivates prospects to take action. She is versatile, strategic, and creative.

Manaw Modi

Director of Technology

Manaw always seems to be the smartest guy in the room. Our Harvard-educated expert leads our India-based technology and research teams.

Mark Radcliff

art director

Impeccable style. Smart, current creative. Mark’s work motivates and inspires.

Cathy Spalding

Media Director

The best in the business. Cathy has been planning and buying media for decades. She knows all the right people and all the tricks of the trade.

services

marketing
analytics

market
research

brand
development

advertising
campaigns

loyalty marketing
programs

lead generation
marketing

email
marketing

direct
marketing

We developed Loyalty Leaders because our clients needed a customized, affordable loyalty marketing program and system. It’s both a process and CRM system to manage the program. The Loyalty Leaders process first determines the best approach for increasing customer loyalty. We then design and develop a program to fit your needs. Unlike other companies, we develop the systems needed to support the strategy. We manage the program and use our measurement and analytic expertise throughout the program to ensure continuous improvement.

visit loyalty leaders

our markets

We have experience in many markets, and excel in those where marketing plays a critical role in motivating prospects and customers to take action. Some of our most common markets are…

Education

Retail

B2B

Hospitality

Casino/Entertainment

The Annie E. Casey Foundation
The Aspen Institute
Bath & Body Works
The Bike Cooperative
Carpet One
CCA Global Partners
The Chicago School of Professional Psychology
Coastal Contacts
The Colleges of Law
Colorado Belle Hotel Casino
Crabtree & Evelyn
Dallas Nursing Institute
Edgewater Hotel Casino
Empress Casino
Express
Flooring America
Hoosier Park Racing & Casino
Indiana Grand Racing & Casino
LensCrafters
Les Mills
Maryland CASH
MB Financial Bank
Outward Bound
Pacific Oaks College
Preferred Hotel Group
PurFoods/Mom’s Meals
Rutgers University
Saybrook University
Seedco
Sunglass Hut
The University of St. Francis
The Yankee Candle Company

our heroes

These are just some of the great brands we have the honor of calling our clients. And behind each are incredible people for whom we spend our days gathering insights and motivating response. We tend to fit best with mid-market organizations that are driven by marketing.

Resource Center

Please help yourself to our expanding library of presentations, white papers, and ebooks that are filled with strategies for marketing insights and motivation. Become a hero!

DOWNLOAD OUR FREE PRESENTATION

"Get Old Schooled"

Explore Resources

Email Us

444 N Wells St, Ste 304, Chicago, IL 60654
312.447.0414
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